Retail Executive

JAN-FEB 2018

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JANIE YU Partner Fung Capital USA Q Neiman Marcus' "digital first" strategy is all over the news. Please explain what it is and how it will improve the business. A OUR DIGITAL FIRST STRATEGY is focused on leveraging the latest in software and technology to deepen and enhance engagement with our online customers. Along those lines, we are testing unique programs and exclusive online services. One example is the online stylist program we are currently testing. We are very pleased with the early results: ▶ Average order value at 2.5 X more than a typical online order. ▶ 50 percent of participants become repeat purchasers. ▶ 32 percent conversation rate for participants. This project illustrates how we can translate what we have always been great at in our physical stores and deliver it as a digital experience. SCOTT EMMONS As founder and head of the Neiman Marcus Innovation Lab (iLab), Scott Emmons is focused on innovation for the Neiman Marcus Group (NMG). He founded and built the iLab in 2012. A LOOKING AHEAD TO 2018, RILA's focus will be on key issues, including trade, cybersecurity, sales tax fairness, and innovation. We'll continue to promote a trade agenda that works for retailers and consumers in all available forums, including weighing in on ongoing NAFTA renegotiations. We'll press for federal data breach legislation that provides greater security and certainty to customers and businesses. On eFairness, the U.S. Supreme Court will be our focus as it considers a review of outdated precedents, and finally, we'll help accelerate disruption inside retail companies through RILA's (R)Tech Center of Innovation. BRIAN DODGE is responsible for guiding the development and execution of RILA's public affairs strategy. As such, Dodge is responsible for identifying public policy challenges and opportunities, building consensus among member companies, and more. Q What are some of the major topics and themes C-level retail executives should expect from RILA in 2018? SAEED AMIDI Founder & CEO Plug and Play Tech Center NIKKI BAIRD Managing Partner Retail Systems Research MILA D'ANTONIO Principal Analyst, Customer Engagement Ovum BRIAN DODGE Sr. EVP RILA SCOTT EMMONS Head of Innovation Lab, Neiman Marcus LESLIE HAND VP IDC Retail Insights DAVID JOHNSTON Sr. Director of Loss Prevention and Corporate Security, Dunkin' Brands, Inc. MIKE KEENAN Managing Director, Retail Loss Prevention TAL Global THOMAS J. SCHUETZ CIO, hhgregg JIM THOMPSON CFO Cavender's CHRISTOPHER WALTON Entrepreneur and Former VP, Target Store of the Future Editorial Advisory Board EAB ASK THE BOARD REX RETAILEXECUTIVE.COM JANUARY/FEBRUARY 2018 8

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