Retail Executive

NOV/DEC 2017

Retail Executive is the trusted advisor to top retail executives from the industry’s most profitable retailers. We help retail executives succeed in their job role and grow their business via exclusive, actionable, peer-driven content.

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11 The List 10 By The Numbers Contents 4 Welcome to Retail Executive @RetailMag w w w. Re t a i l E xe c u t i v e . c o m Insights: N O V E M B E R / D E C E M B E R 2 0 1 7 V O L . 2 1 N O. 6 12 Cover Story: AMAZON Alexis DePree, VP Global Supply Chain, Customer Fulfillment at Amazon, explains how her leadership style helps her team operate the e-commerce giant's complex logistics empire. RETAIL EXECUTIVE (ISSN: 2380-8071) Vol. 21, No. 6. This magazine is published six times per year (with issues of January/February, March/April, May/June, July/August, September/October, and November/December by Jameson Publishing, Inc. at Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510-4672. Phone (814) 897-9000, Fax (814) 899-5587. Periodical postage paid at Erie, PA 16510-4672 and additional entry offices. Copyright 2017 by Peterson Partnership. All rights reserved. Printed in the USA. SUBSCRIPTION RATES For qualified readers in the U.S. and Canada: $0. For nonqualified readers in the U.S. and all other countries: $197 for one year. POSTMASTER: Send address corrections (Form 3579) to Retail Executive, Knowledge Park, 5340 Fryling Road, Suite 300, Erie, PA 16510-4672. 26 OPERATIONS Back To The Future: The Return Of The Store 5 Contributor Bios 6 Viewpoint 8 Editorial Advisory Board/ Ask The Board Columns: 32 INNOVATION Are You Overthinking Innovation? 30 TECHNOLOGY How GDPR Will Affect U.S. Retailers 28 TECHNOLOGY The Agility Imperative For Consumer Goods Supply Chains 18 Betting Big On Birchbox Pooja Agarwal, VP of operations at Birchbox, explains how she got there and how the pioneer of the subscription model remains on the cutting edge of the customer experience. 22 Retailers: Pivot Or Perish Based on survey data from Retail Executive's audience, retail execu- tives cannot rest on their laurels when it comes to quantifiable, radical trans- formation, according to Forrester analyst Sucharita Mulpuru-Kodali. Follow Us: RETAILEXECUTIVE.COM NOVEMBER/DECEMBER 2017 34 INNOVATION Consumer Trust In A World Of IoT 36 CUSTOMER ENGAGEMENT An Industry's Evolution: The Blurring Lines Between Cybersecurity And Traditional LP 38 CUSTOMER ENGAGEMENT Stressing LP Advocacy, Awareness, And Accountability To The C-Suite 42 LEADERSHIP LESSONS Winning Without A Playbook 40 DEEP DIVE Retail Apocalypse Vs. Retail Transformation

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