Retail Executive

NOV/DEC 2017

Retail Executive is the trusted advisor to top retail executives from the industry’s most profitable retailers. We help retail executives succeed in their job role and grow their business via exclusive, actionable, peer-driven content.

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U.S. in key categories — sporting goods, clothing, per- sonal care, and electronics — will only continue to ac- celerate. And, with the Amazon-Whole Foods deal in the works, traditional grocers will be forced to recon- sider their strategies, too. Much has and will continue to be written about Am- azon and its next big thing, because whatever it is, we know it's coming. But, what's expected of the "Ama- zonians," as they're called, who show up to work ev- ery day to deliver on the company's famous Flywheel philosophy? What is expected of Amazon's executive leaders to deliver on its promise of faster, cheaper, bet- ter? According to Alexis DePree, VP of global supply chain, customer fulfillment at Amazon, an Ivy League educated and infectiously passionate retail luminary in her own right, her answer is roll-off-the-tongue simple: complete, unwavering customer obsession combined with solid leadership principles and methodologies. mazon Prime. Prime Now. Amazon Go. Amazon Home Services. Amazon Fam- ily. Amazon Music Unlimited. Prime Music. Amazon Drive. Amazon Dash. And on and on. And on. You get the point — Amazon's ser- vices are seemingly endless. They're in the news more often than not. If you're not Amazon, you're em- ploying every business strategy in your playbook to compete with it. That's because Amazon has the best long-term growth strate- gy available to investors today. Yet, Amazon still boasts only a 5 percent share of total retail sales, excluding food, across the country, according to data from the U.S. Census Bureau. But, CNBC recently re- ported that Amazon's share of retail sales across the i n g A t A m a z o n Alexis DePree, VP global supply chain, customer fulfillment at Amazon, explains how her leadership style helps her team operate the e-commerce giant's complex logistics empire. E R I N H A R R I S Editor in Chief @ErinOnRetail RETAILEXECUTIVE.COM NOVEMBER/DECEMBER 2017 13

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