Retail Executive

NOV/DEC 2017

Retail Executive is the trusted advisor to top retail executives from the industry’s most profitable retailers. We help retail executives succeed in their job role and grow their business via exclusive, actionable, peer-driven content.

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Page 12 of 47

Questions To Gauge Your Omni-channel Readiness 10 Read the full-length report, Omni-channel Store Health Assess- ment: Only The Strong Can Survive, by Paula Rosenblum and Nik- ki Baird, Managing Partners at . FOR RETAIL FOCUSED ON CONVENIENCE Do you help consumers organize their shopping needs? As with shopping lists or tools? 1 FOR RETAIL FOCUSED ON LOW PRICES Do you keep a running total of how much the local community has saved at each store? 2 FOR RETAIL FOCUSED ON PRODUCT AVAILABILITY How good is your online inventory visibility? Can you show customers projected on- hand? 4 FOR RETAIL FOCUSED ON LIFESTYLE EXPERTISE Do you provide lifestyle checklists? Like "how to pack for desert camping" or "new baby essentials"? 3 FOR RETAIL FOCUSED ON CUSTOMER SERVICE Do you provide proprietary information that helps consumers evaluate quality vs. price? 7 FOR RETAIL FOCUSED ON CUSTOMER EXPERIENCE Do you provide quizzes or configurators to help shoppers feel like the selection experience is tailored to them? 8 FOR RETAIL FOCUSED ON EXCLUSIVE PRODUCTS Do you keep a running total of how much the local com- munity has saved at each store? 6 FOR RETAIL FOCUSED ON CURATED PRODUCTS How well do stores provide content that educates retail- ers about product categories? 5 IS YOUR STORE STRATEGY ALIGNED WITH YOUR RETAIL BRAND PROMISE? We surveyed retailers and found less than half have even moderate alignment. 9 DO YOU HAVE THE RIGHT TACTICS IN PLACE TO DELIVER ON BRAND PROMISES IN YOUR RETAIL STORES? Find out in our StoreSTART omni-channel health check. 10 THE STORE The List By RSR 10 QUESTIONS TO GAUGE YOUR OMNI-CHANNEL READINESS RETAILEXECUTIVE.COM NOVEMBER/DECEMBER 2017 11

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