Retail Executive

SEP-OCT 2017

Retail Executive is the trusted advisor to top retail executives from the industry’s most profitable retailers. We help retail executives succeed in their job role and grow their business via exclusive, actionable, peer-driven content.

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for each other. More than anything, your job as a coach is to invest in your team and be aware that morale may be low. Even if your specific work group is performing well, the overall mood in retail is somber. Stay focused on keeping your employees charged and ready to go. A good team plays well for the big game. For a great team, every day is game day. R Making a decision by not making a decision is the worst possible example. Don't wait until it is too late to change; try new things, take risks, and encourage innovation. Create a culture that celebrates risk taking, and you will create a culture that demonstrates bravery. 3. ADMIT THE STRUGGLE There is a difference between being optimistic and being oblivious. Your teams need to see you acknowledge the challenge before they will buy into your game plan. Nobody trusts a coach who consistently underestimates the competition. First, acknowledge the task before them before you inspire them with what's about to happen. Taking a few minutes in a staff meeting or a town hall to acknowledge the tough sales climate can assure your teams that you know what you're up against. Setting that context before you launch into the playbook will assure everyone that you are honest and transparent. 4. INFUSE HUMOR A good joke can make anything better. Keep it light and fun. If you take the time to entertain your team, they will appreci- ate your efforts, and they will go the extra mile for you. During your meetings, take the time to prep it with some fun. Show them you're not just going through the motions. Make them feel like you have in- vested your time, and your peers and your team will return the favor. 5. LOOK LIKE A TEAM If you want your team to act like a team, you have to start looking like a team. You don't have to don the same jerseys or col- ors (however, some teams need remedial help and should start here). Great teams support each other. They take on tasks that aren't theirs, and they encourage people when they fall. You'll never hear about a first baseman who complains about being asked to play shortstop. The best thing about sports is that there are lots of stats to share. Every player has something to celebrate. While a given player might not have the most hits on the team, perhaps they've drawn the most walks. Even players that get hit by a lot of pitches are still getting on base. Find things to celebrate for all your team players. Hold a potluck "awards banquet" to keep people motivated and cheering Try an enterprise-level vendor performance and compliance SAAS solution featuring: Automation Chargeback Creation & Notification Collaboration Vendor Portals & Scorecards Intelligence PO Lifecycle & Fill Rate Visibility Email your request NOW for a complimentary, no-obligation Opportunity Assessment to It Costs You Nothing It Costs You Nothing RETAILEXECUTIVE.COM SEPTEMBER/OCTOBER 2017 29

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